How We Did It

Campaign Specific Lead Captures to Increase Relevance & ROAS

Using a diverse acquisition strategy, Federici Brands leveraged paid ads, social media, and influencer campaigns to drive traffic to their site. That means they need an equally diverse and advanced targeting strategy to show their visitors the right message upon arrival.

Federici Brands created channel and campaign-specific pop-ups customized to speak directly to the ad or campaign a visitor clicked through, creating a more relevant and compelling first impression.

In just a few months since upgrading to Justuno Plus and getting access to a dedicated CRO strategist, Federici Brands has steadily increased its email opt-in rates by 3X.

Federici Brands uses Justuno’s advanced analytics dashboards to get a holistic view of their marketing performance, including digging deep into the source dashboard which breaks down each channel with key metrics for traffic performance.

Federici Brands also uses campaign-specific welcome offers for lower-funnel targeting and for different emails based on the first page seen after clicking through. This enables them to pinpoint the message or offer the visitor sees and reinforce what they saw in their inbox.

Increase in conversion rate from paid channels with engagement

Federici Brands uses Justuno Analytics to review Pinterest traffic performance to inform next steps.

Gift With Purchase Campaigns & Exit Offers

Federici Brands developed a gift with purchase (GWP) campaign to provide more value to their customers. When they first started this strategy they were using banners, but have since evolved into using a side pop-up based on testing and strategy suggestions from their Justuno Plus Strategist.

The GWP promotions have a two-pronged approach: first, the offer is presented when a visitor adds an item to their cart (this is done using advanced targeting rules based on clicked elements), and second when a visitor exhibits exit behaviors the offer is shown again to remind them of what they’re missing out on. These two triggers are combined with an overall session cart total strategy meant to show the offer only to relevant shoppers within their goal range of order value.

Since launching these GWP campaigns and exit offers, Federici Brands has seen an 8% increase in average order value (AOV).

Bringing the Tech Stack Together

Federici Brands uses Magento as their e-commerce platform, which easily integrates with Justuno. Combined with their ESP, Klaviyo, and SMS provider, Attentive, both of which have deep integrations with Justuno, Federici’s customer data is quickly pushed to these platforms to maximize efficiency.